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Because No Reason
Client: Chambord
Agency: Communicator London
The Brief
Revamping their IG feed, creating organic posts/supply assets that are engaging on social yet keeping true to the brand. Increase engagement on their IG and Facebook accounts.
The Challenge
The challenge of Chambord was in showing the audience how and why to drink it. We wanted to show that with Lady Chambord’s touch, bubbly goes from being fantastic to fantastique.
We had a limited amount of assets and we had to transform stock imagery into attention grabbing items while ensuring their branding was strong.
The Approach
We developed a philosophy for life that our Glamour Magpies could follow. Outfit a bit drab? Furniture not looking chic?
Zhuzh It Up!
To communicate this, we launched the campaign directly to the Facebook and Instagram feeds of our audience. Colourful videos, quirky gifs and thumb-stopping stills showed that just by adding Chambord, even the most menial things in life can be fantastique.
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