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Game Fest 2.0
The Brief
Bring more awareness to Huawei's own app store through the Gamefest 2.0 campaign that was meant to bring together mobile gamers.
The Challenge
The challenge with Huawei's App Gallery visibility online was in showing what it had to offer differently from the competition.
The Approach
We developed a philosophy in which Huawei's app gallery became another realm, a world that offered limitless entertainment for people of all ages. The games acted as gates to this world and this was promoted on Huawei's social media channels. The AppGallery became itself an entity, a friendly digital being that was there for its users.
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