top of page
Merry and Bright
Client: Ocado
Agency: WeAreSunday
The Brief
Organic posts/ supply assets that are engaging on social yet keeping true to the brand. Increase engagement on their social channels (IG, FB, TW, Pinterest).
The Challenge
We had to create a large number of social assets while working with a very limited brand toolkit. Furthermore we had to be careful not to create visual fatigue and also keep true to the brand. Ocado's focus for Halloween and Christmas was to promote their planet friendly product alternatives.
The Approach
We have created multiple mini campaigns within the larger projects focused on engagement trough gamification posts and also competitions in line with Ocado's sustainability values.
Furthermore, we have produced content in collaboration with independent food businesses and influencers promoting a more eco friendly approach to the busiest holiday months of the year.
We underlined the importance of having consistent branded content on their IG channel. As a result, 12 days of Christmas was prioritized on the IG feed to provide consistency and create an engaging advent calendar (also while promoting products and competitions with prizes).
bottom of page