Pinterest Paid Ads

Client: Various

The Brief

Create paid ads on Pinterest that would stand out as organic content while being in line with Pinterest's unique audience. All this had to be achieved while keeping true to each brand.

The Challenge

We had to transform existing non-themed assets into themed creative, mixing it with the right stock imagery and ensuring their branding was strong. For quite a few brands the task was to be able to include multiple products, copy and CTAs all in one asset.

The Approach

To be able to include multiple products copy and CTAs we came up with various solutions including: turning ads into step by step instruction pins, infographics, DIY (keeping in line with Pinterest's style and audience request).
With so many products to showcase we have also resorted to creating carousels and motion assets.